5.3 Media Messages
5.3 The student will learn how media messages are constructed and for what purposes. a) Differentiate between auditory, visual, and written media messages. b) Identify the characteristics and effectiveness of a variety of media messages.
AUDITORY = HEAR
VISUAL = SEE WRITTEN = READ
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THE BIG FIVE
Authorship: Who created the message?
Audience: Who is meant to receive the message? How might different people interpret the message?
Format: How did the author create the message? What is the media being used? What specific elements (e.g. language, voice, color, sound, illustrations) help to communicate the message effectively?
Content: What are the main ideas communicated in the message? What explicit or implicit information, assumptions, facts, or opinions are included in the message?
Purpose: Why did the author create the message? Is it intended to persuade, inform, entertain, sell, or a combination of these? How effectively did the author achieve the intended purpose?
Authorship: Who created the message?
Audience: Who is meant to receive the message? How might different people interpret the message?
Format: How did the author create the message? What is the media being used? What specific elements (e.g. language, voice, color, sound, illustrations) help to communicate the message effectively?
Content: What are the main ideas communicated in the message? What explicit or implicit information, assumptions, facts, or opinions are included in the message?
Purpose: Why did the author create the message? Is it intended to persuade, inform, entertain, sell, or a combination of these? How effectively did the author achieve the intended purpose?